We were surprised to read Dr Noble's article, "Truth in research labelling". Dr Noble quotes from an email exchange he and I had regarding a petition that he had asked the World Association of Medical Editors (WAME) to endorse (personal communication, Bernard Carroll and John Noble, September 27, 2016). Unfortunately, the article's description of WAME's comments, which were intended to provide constructive suggestions to improve the petition by ensuring that it was fully supported by facts, is incomplete and the comments have been taken out of context. As Dr Noble notes (but does not quote), WAME indicated, " ...while we agreed with the underlying proposal that the FDA and NIH should ensure that data being reported are consistent, unfortunately the petition includes unsubstantiated statements that WAME cannot endorse. This problem and the fact that it is primarily a US based issue and WAME is an international organization led the Executive to determine that it would not distribute the petition to its members."